Why This Company Sent Poop to 30,000 People for Black Friday

This is amazing! Co-creator of Cards Against Humanity Max Temkin really nails it when he says “[Black Friday] comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.” I wish more companies would adopt this mentality.

TIME

Christmas came early this year for 30,000 people who received a box of poop in the mail last week.

The sleekly designed box filled with actual excrement came courtesy of Cards Against Humanity, a fill-in-the-blank party game where players try to one up each other with phrase cards ranging from merely politically incorrect to legitimately disgusting. Costing $6 a pop, the special offer was a part of the stunt-loving company’s Black Friday sale.

“We all really hate Black Friday, it’s just kind of a horrible day,” says game co-creator Max Temkin. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”

MORE: The 13 most influential toys of all time

And so Cards Against Humanity decided to create a media spectacle of its own…

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